Online
strategy
The foundations to any
successful online business starts
with a rock solid plan of action.
Set your goals
First of all, before anything else make sure you set achievable targets & goals. Unfortunately, playing in a world cup or marrying David Beckham are not classed as achievable goals (certainly we can't help here) BUT, whether it's something as simple as having a website, targetting your first online sale or increasing your profits, it's important to know what you want to achieve before you set out.
A little knowledge is a dangerous thing...
...But a lot of knowledge is brilliant. Ok, so that might not be how the saying goes, but knowing who your target audience is, and who your main competitors are is critical. The look and feel of your website needs to appeal to whoever it is that will use it. Get this wrong and your on a hiding to nothing. Also knowing who your competitors are and what they are up to helps keep you one step ahead of the game.
Sit back and relax
Ok, so it's not quite that simple, but when the research and planning stage has been completed, you can pretty much put your feet up. We'll take your brief and conduct our own research,