Apple says bent iPhones are 'rare'
In response to claims that the new handsets have been prone to bending, Apple has stated that this kind of damage is very “rare”. Media outlets worldwide have reported that many iPhone 6 owners have made complaints about the handsets becoming deformed after they had been carried in pockets with a protective case. Many of the US company’s rivals have helped make these claims much more public. Apple has stated that a total of nine customers have said that their iPhone 6 Plus phone had bent. The company mentioned in a statement that the handsets’ shells had been constructed out of “anodised aluminium, which is tempered for extra strength” and is additionally featured stainless steel and titanium parts to reinforce the areas of the phones that might endure the most stress.
They went on to say; “We chose these high-quality materials and construction very carefully for their strength and durability. We also perform rigorous tests throughout the entire development cycle. iPhone 6 and iPhone 6 Plus or exceed all of our high quality standards to endure every day, real life use. With normal use a bend in iPhone is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus. As with any Apple product, if you have questions please contact Apple.”
A “sit test” was conducted by Apple before the launch of the model, this test is designed to replicate the conditions of a user sitting down on a hard surface with the phone in their back pocket thousands of times over many years. As well as this, the firm did a torsion test, which requires clamping a phone at both ends and then implement a twisting force 8,000 times. Due to the publicity created by users posting photos of their bent iPhones online, Apple’s share price has dramatically fallen. News has surfaced that the iOS 8 operating system update had been pulled, following complaints from users of the iPhone 6 and since the installation of the update has made receiving calls and taking pictures difficult.
Despite this, one analyst said that the company had a much faster response to these complaints, compared to back in 2010 when users made complaints about the iPhone 4 dropping calls when it was held on its left-hand side. “It took too long in the antenna case – I don’t know if this is organisational memory or not, but here Apple is going out and saying it did do tests and is stating the facts,” said Ken Dulaney, who works for the research company Gertner and covers the sector of mobile phones. He went on to say; “But this is probably something Apple has to look into more. It probably did all the tests it said it did – I don’t ever find that Apple really lies about anything – but I think the people reporting the problem aren’t lying either.”
In the light of these complaints, Apple’s competitors have taken the opportunity of using this to their advantage. Company’s like; LG, HTC and Samsung all took to their official Twitter pages to post messages which mentioning the controversy. LG used the hashtag; “bendgate”, which now other users have started using when referring to complaints. Previously, Apple had made an announcement that more than 10 million units of the iPhone 6 had been sold and its larger sibling the iPhone 6 Plus.
“While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible,” Tim Cook, the chief executive said in a press release on Monday. The highlight was the “all-new dramatically thin” design of the handsets – an element which many users had deduced as the main reason for the bending. But, previously, the handsets by Sony, Samsung, Blackberry and others have also bent. Many analysts have warned that it may have been too early to determine if these issues of the iPhone bending were more widespread.