So what’s cake got to do with the web world?

Just like a lovely cake, successful projects require the right
amount of ingredients to succeed. Stunning design,
quality code, a thorough strategy and a kick ass marketing
plan are all required if your business is going to make a bang
in today’s competitive markets. Luckily, we’re pretty handy
when it comes to anything digital...and cakes

p.s. we do other things too, take a look.


Google urged to change privacy rules by data regulators

There has been an increase in pressure on Google to change their privacy rules from European data privacy regulators.  This is due to the changes in policy two years ago, which regulators believed went against European rules. As well as this, it states that Google has it inform users on exactly what information is collected and where it is shared. Google stated that they were working with regulators to “explain its privacy policy changes”. This disagreement has been going on since March 2012 when Google combine their sixty privacy policies into one single policy and they began combining information from YouTube, Gmail and Google Maps. Users had no choice of opting out of the alterations.

Even though Google hasn’t been directly accused of acting illegally, they have been blamed of giving “incomplete and approximate” specifics which raised “deep concerns about data protection and the respect of the European law”. Google had made many changes to their privacy policy in March 2014, which linked to individual services from its main privacy document.

“It has made some changes but our investigation won’t end until we believe it is fully compliant,” said a spokesman for the UK’s information commissioner’s office (ICO). Within a letter that was addressed to the chief executive at Google; Larry Page, written by the European Union’s data protection working party was; “Google must meet its obligations with respect to the European and national data protection legal frameworks and has to determine the means to achieve these legal requirements.” Google’s spokesperson explained to the Reuters news agency that it was looking forward to talking about the new guidelines.  

“We have worked with different data protection authorities across Europe to explain our privacy policies,” he said. Italian, French, Spanish, German, British and Netherlands regulators have launched investigations into Google’s privacy policies and, Google was fined 150,000 euros (£117,000) in January by France for failing to complying with their privacy rules.  “It is disappointing that two years of deliberation has led to the preparation of a document that is the equivalent of selling cucumbers to the gardener,” said Anna Fielder, chairwoman of trustees at campaign group Privacy International.  

“The guidelines are fundamental basics that Google should have implemented years ago, and the weakness of the language used in framing this will mean Google will do nothing to comply. These guidelines are doing nothing more than stating the obvious, and it is shameful that it took the Article 29 Working Party two years to come up with something that Google should already have been complying with,” she said.

Home Services Contact Us Privacy Policy Terms Of Use Terms & Conditions © Copyright 2012 Guided Creative. All rights reserved. +
To kickstart your project please fill out the form below.
Alternatively you can contact us by phone or email.

Tel: +44 (0)1234 345 666
Attach a Brief