Microsoft ditching the Nokia name on smartphones
Microsoft is discarding the brand name of Nokia from their new devices, just over a year after obtaining the Finnish mobile firm. The company have said instead, the new Nokia Lumia smartphones will be known as Microsoft Lumia. Nokia’s non-mobile division, which aren’t owned by Microsoft, will still use the name. Nokia was acquired by Microsoft in April in a deal worth $7.2bn (£4.6bn).
Ever since the purchase, Microsoft has been gradually departing from the Nokia brand. On Nokia France’s Facebook page clarified that the shift of branding. Microsoft has said that the renaming will start happening globally in due time. The announcement was made, even though Microsoft has agreed to a 10-year deal to use the Nokia name on mobile products. At present, Microsoft is having a huge shake up.
Over July, the chief executive Satya Nadella made an announcement of 18,000 job cutbacks. The large amount of these cutbacks, nearly 12,500, will be from staff taken on following the Nokia acquisition.