Facebook Now Has 40M Active Small Business Pages
Facebook continues to roll out the red carpet for small businesses. And they continue to create Facebook Pages. The social network has announced that 40 million SMBs have active Facebook Pages. This is up from the 30 million Facebook said that it had last June. In order to support those businesses Facebook will host a series of “Boost Your Business” events in the coming months.
As well as this, Facebook is rolling out live chat support for advertisers in the United States, the United Kingdom and Ireland (with plans to add it in more countries later this year). With both of these initiatives, Facebook wants to send the message that it’s committed to helping small businesses with Facebook marketing, both organic and paid. Shrinking organic reach for Page posts has been a point of frustration for many SMBs and Facebook has been nudging them with education and explanations about how people use Facebook to interact with businesses. One of the recurring messages is that creating a beachhead on Facebook is valuable even if potential customers do not regularly see your businesses posts in their News Feed.
“Creating a presence on Facebook… is a powerful asset in its own right,” Facebook head of small business Jonathan Czaja told TechCrunch. You likely hear similar opinions at the “Boost Your Business” events, which come in two flavours – two-hour popups that will begin in May in small and medium sized cities and half-day sessions later in the year in San Diego (June 4), Minneapolis (July 30), Nashville (Aug. 17) and Boston (Oct. 15). The first popup events are Friday in Simi Valley, California, and Pickering, Ontario, Canada. Popups are free.